ChrisJordan is an independent print consultant, who has spent the last 15 years advising printers and suppliers in many different countries on how to sell by adapting and taking advantage of new technology. Many of the printers are small and medium sized family companies who have similar challenges no matter which country they are from. Prior to being a consultant he spent fifteen years at Heidelberg and ten at EFI where he was the Global Account Manager for the Xerox account. His workshop session will focus on practical examples of how printers & digital technology can Add Value.